AnnalieseStyle

AnnalieseStyle is a personal styling and coaching service created by Annaliese Cherry that specialises in supporting transgender women throughout their gender transition. Based in Pasadena, California, the service combines practical styling guidance with emotional support to help clients build confidence and express their gender identity in a way that feels authentic.

The business offers both in-person and remote services, allowing clients from around the world to work with Annaliese through video consultations or face-to-face appointments. Services include personal styling, wardrobe planning, shopping assistance, makeup guidance, bra fitting, hair styling advice, and complete makeover experiences. Clients can also choose longer-term coaching programmes designed to provide ongoing support during different stages of transition.

In addition to styling services, AnnalieseStyle provides specialised VIP experiences, including surgery companion support for gender-affirming procedures and customised weekend experiences in Los Angeles. The business also offers home styling services to help clients create living spaces that reflect their identity and personal style.

Before working together, prospective clients are invited to book a free 30-minute discovery call. This consultation is used to discuss their goals, where they are in their transition, and which services would best meet their needs. According to the company, its focus is on creating a welcoming, affirming environment where transgender women feel safe, respected, and supported throughout their journey. The service is specifically intended for transgender women and states that it does not provide one-day transformation or cross-dressing makeover experiences.